Conceptual advertising photography

Conceptual photography is a type of photography that illustrates an idea, a concept. The concept is preconceived and is most often seen in advertising where the picture may reiterate a headline or catchphrase that accompanies it. Grabbing the reader’s attention, especially in today’s cluttered media, is extremely critical to the effectiveness of a promotion campaign.

Note – the images showcased are of a certain resolution and might take time to load.

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Courtesy of  Limelight, Scanad Uganda, TBWA, MetropolitanRepublic Uganda, MetropolitanRepublic Rwanda.

Courtesy of Nicholas P. Hauser.

Courtesy of JWT Uganda.