Conceptual photography is a type of photography that illustrates an idea, a concept. The concept is preconceived and is most often seen in advertising where the picture may reiterate a headline or catchphrase that accompanies it. Grabbing the reader’s attention, especially in today’s cluttered media, is extremely critical to the effectiveness of a promotion campaign.
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Courtesy of Limelight, Scanad Uganda, TBWA, MetropolitanRepublic Uganda, MetropolitanRepublic Rwanda.
Courtesy of Nicholas P. Hauser.
Courtesy of JWT Uganda.